Latest Algorithm Update Google Penguin 4.0 Roll Out – On 23 Sept 2016 google has stunned the webmasters with its most awaited algorithm named Google Penguin 4.0. The SEO industry got surprised with this update. The reason behind the surprise it that google officially announced that this is a real time update. And Google will not announce any updates related to Google Penguin 4.0.

Nearly After 2 years of long wait google finally has done it. But the good thing in this algorithmic update that it is still rolling. More filtration is done by the google engineers in order to provide more granular data to the users. Google  also says after announcing Penguin 4.0 is that it now runs in real time within the core search algorithm.

What is Google Penguin (Google Algorithm to Filter Spammy Links)?

Google Penguin is the algorithm launched by the google in order to provide the more relevant search engine ranking results to the users. In past it has been seen that the most SEO experts use link building techniques to outrank the competition. But there are some black hat practices in which people create back link from the high authority sites and increase their search rankings.

Due to irrelevant or spam back linking from the high authority sites most SEO experts can get good ranks. But user got irrelevant search results. So to filter that google officially launched a algorithm named Google penguin in 2012. After the launch it had affected almost 7% of the search queries.

How Much Impact Google Penguin 4.0 Real Time with Core Google Algorithm Makes?

Well we can’t say anything in figures that it can affects this much percentage of search queries. But it is sure that rolling out with the core ranking algorithms impact most. To see the affect made by this latest algorithm we don’t have to wait as much. Because in some days it is rolled out completely and we can see the fluctuations soon.

Major Things Which are Covered inGoogle Penguin 4.0 Update

There are several things which are covered in this algorithm and are

• It become more granular.
• It also affect the sites more finer and deeper depending on the spam signals in the website.
• Google Penguin 4.0 is not only affects particular page but complete site.

Past Google Penguin Updates

Well those who are not aware of the past updates of Penguin. Here are list of past updates.

• The first Google Penguin 1.0 version on April 24, 2012 (impacting ~3.1% of queries)
• Second Penguin 1.1 update is officially launched on May 26, 2012 (impacting less than 0.1%)
• Third versions is Penguin 1.2 and launched on October 5, 2012 (impacting ~0.3% of queries)
• Fourth version is Penguin 2.0 and announced on May 22, 2013. Which is impacting 2.3% of queries worldwide.
• Fifth version of Penguin 2.1 is launched on Oct. 4, 2013 and impacting around 1% of queries.
• Google Penguin 3.0  was announced on October 17, 2014 (impacting around 1% of queries)

What is the Future of SEO?

The real time algorithm updates making most webmasters and SEO experts of world to think on their strategies. From this update google has clear all the things that being a part of core search algorithms everything is gonna real time. It is impacting more vigorously to provide user right results. So after the update it is pretty clear that webmasters has to focus on content strategy more.

But Link building is a important aspect in SEO. So if it is luxury then it’ll definitely provides good results. But 70% of things should be done ON page.

Reference Taken from

• Search engine Land
• Moz
• Search engine Watch